If we analyse the trend generated in the last few years, we’ll discover that voucher codes have quickly grown in terms of popularity and utility. Several websites have been launched that permit people to share codes. Not only this, countless e-commerce sites have started offering the same codes as a part of their digital approach to attract more and more customers. Using these codes, the buyers can avail huge discounts on the products they are planning to purchase. Other than discounts, some of the vouchers offer additional services, movie coupons, and a lot more. Let’s find out what are the advantages and disadvantages of using voucher codes and how can we use them in our favour for unlimited benefits.
Pros of using voucher codes:
Voucher codes are famous: When it comes to understanding the benefits of using voucher codes, the first pro that comes in our mind is its popularity. These codes can boost the sales immensely as everyone enjoys buying products at discounted prices. It’s easy to promote them: You have the option to advertise these codes on different websites. Not only this, they can be conveniently advertised on other mediums such as email, social networks, TV or radio.
They can be shared easily: The customers will further be compelled to share these codes to more potential buyers if your voucher code is eye-catching or looks exclusive. It has been proven in the mast that majority of the codes with high appeal have been sold off very quickly in the market. It can be tracked effortlessly: It is important that you have a well-functioning voucher code system into your e-commerce platform. This will help you in monitoring how many codes have been redeemed already, how much these redemptions cost you, and the amount of profit you have gained out of it. One can also track the performance of individual offers, marketing strategies or advertising sources. They increase overall order value: It is obvious that if you offer decent discounts on different products available with you, the number of order you end up receiving by the end of the day will be really high. This will ultimately increase your sales and boost your profits.
Cons of using voucher codes:
Listed below are some of the reasons why you might not enjoy offering discounts codes while purchasing products. They cut-down the margin: If you offer a discount code, you definitely bring down the margin of your profits. Though they help in boosting your sales, but there is a considerable drop in the margin due to the reduction in price you have offered. Rise in acquisition costs: As the sellers are already paying an acquisition cost each time the voucher is availed, their costs will suggestively rise if they also shell out money to promote the code via different advertisements. This can backfire and make the offer unbeneficial. Ensure that the money you spend on the promotion of the code attracts sales that help you recover the advertisement money and add to your profits.
The purchase might be delayed by customers: When the potential customer get to know about the upcoming voucher code in the newsletter, they tend to hold their expenditure and delay buying the product till the time they have the discount code in hand. This will certainly make you wait for them to buy the product using the code and thus enjoy the profit. Rise in abandonment during checkout: When you mention an "enter voucher code" option to your checkout page on the site, you need to observe the abandonment rate as it will definitely rise when you offer a code. Those buyers who do not have the code at present will stop the checkout process and start searching the voucher codes to get great discounts to save money. These are some of the reasons that need to be kept in mind before floating voucher codes to promote your products and increase your sale.
Why use voucher codes:
There are several reasons why a seller starts using voucher codes while selling their products. Here are some of them for better understanding- To obtain new clients: If you come through the right offer to advertise your products and offer voucher codes for them, you will certainly see a boom in the number of customers visiting your site and purchasing items. After all, everyone loves to shop at discounted prices.
To hold present clients: Voucher codes are great tools for customer retention. When you provide new customers with voucher code to avail for heavy discounts on their next order, you will definitely notice a positive growth in the customers returning to buy products from your store. Assistance in achieving sales targets: A voucher code can be of great help in case your sales are weakening and your reports show that you might not achieve your pre-decided sales target. You will be provided with different variants to use when it comes to generating voucher codes for your brand. Make the best of the availability of voucher codes if you are thriving to increase your sales in the most realistic and long-lasting way.
To offer feedback or ask technical questions regarding our website, contact: